Sourcing great products for our customers is the responsibility of everyone in the organization. Every sourcing problem of our customers is a happy business problem for us.

Our Teams are composed of more doers than sayers or planners or documenters. We encourage our people to roll up their sleeves and apply customer-centric practices to the work they do every day. We Care about every detail that matters, every swatch, button, is important to us. We want people to take pride in getting their hands dirty and develop something with constructive feedback to inspire teammates and customers.

Repeatedly asking “Why?” helps to avoid just treating the symptoms, and instead gets to the root of how people use products. It works because it forces us to challenge invisible assumptions and think about big problems from fresh perspectives. It helps us hone our skills, avoiding obstacles and getting unstuck when hit with roadblocks.

We possess the unique ability to jump out of the telescopic view, to see changes in socio economic, environmental trends, and then zoom back into the microscopic details. We focus on details, however small to make sure they all fit together in way to make sense to our customers.